MARKETING
Mastering Marketing Fundamentals
Course Overview:
This online English course is designed for learners eager to enhance their marketing skills while improving their English language proficiency. Through interactive lessons and practical exercises, participants will explore essential marketing concepts, terminology, and strategies that are crucial in today’s global marketplace.

MARKETING
Chapter 1:
Introduction to Marketing
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Understanding Marketing Concepts
Explore the fundamental definitions of marketing and its importance in business.
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The Marketing Mix (4Ps)
Delve into the four key elements of marketing: Product, Price, Place, and Promotion.
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Target Audience Identification
Learn techniques for identifying and understanding target audiences to tailor marketing strategies effectively.
Chapter 2:
Digital Marketing Strategies
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Social Media Marketing
Discover how to leverage social media platforms for brand awareness and customer engagement.
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Search Engine Optimization (SEO)
Understand the principles of SEO to enhance website visibility and attract organic traffic.
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Content Marketing
Learn the importance of creating valuable content to attract and retain customers.
Chapter 3:
Analyzing Marketing Effectiveness
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Key Performance Indicators (KPIs)
Identify essential KPIs to measure the success of marketing campaigns. -
Market Research Techniques
Explore methods for conducting market research to gather insights and inform marketing strategies. -
Data Analysis and Reporting
Understand how to analyze marketing data and present findings to stakeholders.